Weak demand hampered non-oil private sector activity contributing to falling employment. Domestic economic problems at present included high rates of inflation, government facing deficit financing, low productivity still helps to stabilize the economy, growth and lay the groundwork for more dynamic private sector participation in the economy, thereby the demand for built-in appliances. The industry’s view of the current environment witnesses a very positive outlook.
The CAGR is expanded to expand and show a positive outlook in the coming future. The continuous rise in the middle class and working women is one of the key factors driving the demand for dishwashers in Egypt. Thanks to the Ariston Dishwasher which comes with the 3D Zone Wash Technology and Inverter Motor which has full capacity to vary with the spinning speed, the innovative motor can properly calibrate the water pressure, therefore, cleaning with the combination with an optimized electronic control.
The market is projected to expand on the back of rising disposable income coupled with changing lifestyles. Built-in appliances are meant for high network clients who can afford these expensive devices. The country has a limited number of players and is divided into two segments dealing with white goods. The companies are Olympic Group, Toshiba EL –Araby, have a broader consumer base in the country while the companies like LG, Fresh, Universal, Electro star, GMC, Ariston, Techno gas, etc. are companies providing consumers with great bargaining power and even offer discounts on purchase. These companies cater to a particular segment of society.
It s market share is more than 70 % of the total. The continuous increase in the number of women in the workforce will increase the demand for dishwashers. Most Egyptian women now tend to work, whether it be a part-time job or full-time, they must address certain requirements to sustain the household. Therefore, the dishwasher has become an essential appliance, helping consumers to save time and effort during the day, allowing them to invest their efforts elsewhere. The concept is prevalent in the countries where there is a working culture. Consumers wish to buy from retail stores and growing hypermarkets as these are readily available. Whilst traditional grocery retailers still strongly dominated the distribution of dishwashing products in 2018, the relative importance of hypermarkets, supermarkets and variety stores is growing slowly, but surely.
For more in-depth insight, visit bit.ly/3nke07m.