A sudden rise in the change in lifestyles has impacted the growth of microwaves in the country. Earlier it was used for heating but with the passage of time people realized the value of cooking and how to use it. Nowadays it is in great demand. A lot of socio-economic changes are taking place where people want devices with advanced technologies. This is the driving force for the built-in appliances market to be set in Egypt. In turn, all the sectors should be awarded and business opportunities for all.
Previously people used to cook food the traditional way but nowadays people are looking for modern methods of cooking and grilling food. They are using modern ways of living. Time is the main factor behind which the product is in great demand.
People prefer smart kitchen appliances over traditional ones. Consumers prefer to buy advanced technological products over the yesterdays days as they want to enjoy a luxurious lifestyle.
The concept of the Internet of things is coming up in microwaves. The microwaves are coming up with a technology that has an oven, grill, bake, and a toaster in itself. The players in the market are LG, Samsung, Electrolux, Panasonic is excelling in the field of technology when it comes to built-In appliances. The volume of sales has been high even though the prices are high because of their superior quality.
The household segment accounts for more than 50% of the market in 2018 and is characterized by demand for cheap and high-quality durable consumer appliances. The commercial sector is happened to use microwaves more extensively than the household sector. The concept of heating, grilling, and heating food in these gadgets are more appreciable these days and in the future. The devices designed for household are easy to use interface and are designed for user friendly. The commercial sector majorly comprises of the cafes and hotels that use these for complex processes. The commercial sector uses this gadget much more efficiently than the household sector. The working women with hectic lifestyles prefer such gadgets over the traditional ones. The rise in jobs has lead to higher standards of living. The imposition of VAT leads to a decrease in unemployment.
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