In Europe, consumers are becoming calorie-conscious and are also starting to actively seek out products with non-GMO ingredients. Thus, major players in the maltodextrin market in the region have increased their investments in various non-GMO products. In 2017, Ingredion added nine products to its nutrition, texturized, and sweetener solutions which achieved verified status from the Non-GMO Project. Out of the nine additions, three were the company’s maltodextrin varieties.
Maltodextrin is used extensively as a bulking agent in sweeteners like sucralose. Tate and Lyle, a major player in the maltodextrin market, also manufactures Splenda, the highly popular sucralose-based artificial sweetener owned by Heartland Food Products Group. Splenda derives most of its caloric content from maltodextrin. The maltodextrin market is also finding incentive in the European region due to the growing preference for convenient and ready-to-eat foods. With the European lifestyle becoming busier, people are increasingly consuming beverages that are ready-to-drink and can be had on-the-go. The higher consumption of processed food is also providing further impetus to the market as maltodextrins are added to frozen food items and desserts to lower the freezing point and to prevent the formation of ice crystals. The thriving instant noodles market in the UK is also aiding market growth.
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•Maltodextrin is preferred as a healthy additive across diverse industries such as food and beverages, pharmaceutical, chemical, and cosmetic & personal care industries. This rising use of maltodextrin has resulted into its rising demand. Exhibiting a moderate CAGR of 4.90%, the global maltodextrin market will surpass USD 4.24 Billion mark by 2025.
•Corn-based maltodextrin is expected to hold over 50% of the global maltodextrin market. Corn is high quality and an easily available source of maltodextrin. Therefore, the rising demand for artificial sweeteners in the food and beverage industry is expected to bode well for the corn-based maltodextrin market. In addition to this, cassava-based maltodextrin is gaining transaction and is projected to show high growth among other sources of maltodextrin.
- The demand for maltodextrin is rising, albeit gradually. In the coming years, growth opportunities are likely to open up as the market witnessed high demand from food and beverages, pharmaceuticals, cosmetics, and personal care, and chemicals segments. Maltodextrin is used in bakery products to enhance mouth-feel. In addition to this, it is used in sports supplements, processed food, confectioneries, ice-creams, and other food products.
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